Learning how to create leads for your Home Based Business is the single most important skill you can develop. The people at the top of any network marketing company are the ones that had the most people to talk to. It really is as simple as that. When you hear about the top earners in the industry that have recruited hundreds of reps personally, what does that tell you? That tells you that they had hundreds and hundreds of quality people to talk to. You always hear the same pitch about making a list of your friends and neighbors, but the truth is the heavy hitters in this industry recruit hundreds of total strangers. They have a system that creates leads for them on a daily basis.
Imagine how much easier it would be for you to build your current business if every morning when you woke up and went online, there were 5 – 10 new people in your back office wanting more information about what you were doing? Can you imagine the difference this would make in your business? People contacting you instead of you contacting them. Do you see the potential this brings to your business? How many more people could you recruit into your business with 100 new leads a month asking you about your home based business?
Let me show you the four simple steps that you can use to create leads on a consistent basis.
Step 1. Build a List.
This is the beginning of your long term success for your home based business. You want to capture the name and email address of every single person that visits your site. Once you have that lead in your system you can develop a relationship with them. Building a list is as simple as putting together a one page capture site. It lists the benefits of what you are offering and then has a field for their name and email address. Once they submit that information, they then get directed to the information promised.
Step 2. Monetize the List with an Offer. Once the lead is in your system, you can then offer them solutions to help solve their problems. It could be anything from showing them how to use auto responders to where to host a website or how to market on Facebook. Anything thing that brings value to that lead, you can offer it to them. The beauty is that you can earn money from your advice while you help them solve a problem. It really is a win-win situation. If you show them how to use AWeber auto responder and AWeber pays you a few dollars a month for referring that client, everybody wins. You earn extra money, your lead learns a new skill and AWeber gets a new customer. So you get paid while you are building your leads list. If you made money while building a leads list, you could do it for as long as you want. It pays for itself.
Step 3. Build a Relationship with these Leads. (This is Key) Once you start growing a large list of leads, the secret is to develop a relationship with these people. Get to know them. Learn about their families and what business’s they are involved in. Find their need and fill it. You become a leader to these people and they start to respect you and they want to associate with you more. They start asking you about your primary business and how things are going with you. You have developed a relationship with your leads that will take them to the final step.
Step 4. Invite them into your Home Based Business. Once you have developed a relationship of trust and leadership with your leads, the natural progression will be like this. If or when they get bogged down in their current company and they are not getting the support they need from their upline, they will start asking you about your business. They will start wanting to become part of your business because you have helped them in the past. They will ask you to recruit them into your business. These are the best leads possible. They already know you and want to be in your downline. Once you get your lead system in place, it can generate hundreds of leads just like this each month and put thousands of dollars of extra income in your pocket separate from your primary business. Imagine building additional streams of income while building a list of future recruits.
This is the way to build any home based business. If you follow these 4 proven steps your business will boom and your income will soar.